A student-run team from 8 campuses.

not a research firm. we are koy.

We help entertainment, media, and consumer brands understand Gen Z — using a standing panel of 900+ students and an AI interviewer we built ourselves.

not a research firm. we are koy.

We help entertainment, media, and consumer brands understand Gen Z — using a standing panel of 900+ students and an AI interviewer we built ourselves.

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Intro.

Intro.

Berkeley based.

Eight campuses.

We help entertainment, media, and consumer brands understand Gen Z — using a standing panel of 900+ students and an AI interviewer we built ourselves.

We partner with startups and established brands to build identities, launch products, and create digital experiences that feel as good as they look.

We partner with startups and established brands to build identities, launch products, and create digital experiences that feel as good as they look.

clients & numbers

clients & numbers

Clients.

The rooms we’ve been in

Studios, labels, and platforms come to us when they need to know what the next generation actually thinks — and will actually do.

Client

Work

Year

Stats.

Recognition is nice. But answers? That’s what keeps them coming back.

Loud results.

Quiet confidence.

Loud results.

Quiet confidence.

900+

Gen Z panelists

A handpicked panel of high school and college students across the U.S., matched to your target audience.

900+

Gen Z panelists

A handpicked panel of high school and college students across the U.S., matched to your target audience.

10+

Projects delivered

For studios, labels, and platforms building for young audiences.

10+

Projects delivered

For studios, labels, and platforms building for young audiences.

8K+

Survey responses

Enough quantitative signal that a pattern holds up before you bet a roadmap on it.

8K+

Survey responses

Enough quantitative signal that a pattern holds up before you bet a roadmap on it.

8

Partner universities

Where our consultants come from — and how we reach the panel that others have to rent.

8

Partner universities

Where our consultants come from — and how we reach the panel that others have to rent.

the panel

the panel

About Koy.

About Koy.

Koy Strategy is a student-run insights firm founded in 2024. We help entertainment, media, and consumer brands build what Gen Z actually wants — using a panel we own, not a sample we rent.

Founded in 2024, Koy Strategy is a student-run insights firm helping entertainment, media, and consumer brands build what Gen Z actually wants.

Student-run.

Panel-powered.

Evidence-led.

Koy runs on a panel we built ourselves: 900+ high school and college students across eight partner universities, handpicked per project to match your target audience. That is the difference between a survey and a signal.

We pair that panel with Sayle, our own AI interviewer, so a study that would take a traditional research firm a quarter takes us weeks — and comes back tactical enough to change a roadmap.

Team

Team

The people behind the work.

We’re a small, team of student consultants and researchers who care about getting the read right.

Anmol Bhide

Tech Lead

Anmol Bhide

Tech Lead

Anmol Bhide

Tech Lead

Cornellius Suhartono

Business Lead

Cornellius Suhartono

Business Lead

Cornellius Suhartono

Business Lead

let’s ask the right people.

Tell us what you’re trying to decide. We’ll tell you what Gen Z actually thinks about it.

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